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Maryland High School Business Plan Competition

Welcome to the 2012 Maryland High School Business Plan Competition entry site!


Compete for $10,000 in cash and prizes, and earn credibility by winning a prestigious competition from one of the top entrepreneurship schools in the country. The University of Maryland is ranked No. 18 among universities for entrepreneurship by The Princeton Review and Entrepreneur Magazine.


Connect with award-winning faculty, staff, and students in entrepreneurship who are passionate about helping students fulfill their entrepreneurial dreams. The University of Maryland has helped hundreds of students launch successful companies.



If you have not logged in before, please click the REGISTER button and follow the instructions. If you have already registered, please log in using your e-mail address and password.


Applications are accepted until 7:59 A.M. EST on April 16, 2012. No late entrants will be accepted.


If you have problems with the application, please contact Dr. James Green at jvgreen@umd.edu or 301-314-9192.



To be eligible to participate in the competition, each member of the business management team must be a high school freshmen, sophomore, or junior in the state of Maryland registered for the current semester.


Maximum team size is five (5). The number of submissions per team or per individual is not limited. Judges reserve the right to disqualify any entry.



Prizes will be awarded based on the judging criteria with amounts and number of prizes determined by the quality of the plans and presentations. Judges have final determination of the number and size of awards.


Factors reviewers will be considering include: 

1. Strength of the value proposition

2. Level of differentiation from competitors

3. Receptiveness of target markets to new entrants

4. Potential for sustainable and scaling revenues

5. Social and/or environmental benefit


Cash prizes will be awarded to the top teams.  Awards also include scholarships to the Entrepreneurship Essentials Online Program for High School Students.



Each applicant will be asked to provide the following business/product information:

  • Business/Product Description
  • Value Proposition
  • Customer and Market Analysis
  • Competitor Analysis
  • Intellectual Property (if applicable)
  • Financial Model, including anticipated revenue streams and expenses.
  • Management Team
  • Capital/Investment Needs

In addition, each applicant will be asked to provide a brief abstract of the business idea. The abstract will be used to describe the company or idea for the public voting round of the competition, as well as in press releases and other documents.



Teams may invite members of the public, including classmates, friends, and family members, to vote online for their business concepts. The abstracts submitted in the first round will be posted on the voting site. Voting results will be a factor used to determine which teams will move on to the semifinal round, although it will not be the only factor used.



Entrants selected for the semifinal round will be asked to submit a full business plan in PowerPoint format. The plan should not exceed 20 total slides, not including the title slide. The plan should include the following information:

  • Introduction
  • Opportunity/Problem
  • Your Solution (Product/Service)
  • Market Analysis
  • Competitive Advantage
  • Team
  • Financials
  • Closing


Finalists will be invited to the University of Maryland, College Park, MD on June 9, 2012, to make 10-minute presentations of their business plans before a panel of judges and an audience. Up to 10 minutes will be allotted at the end of the presentation for Q&A. The PowerPoint slides developed during the semifinal round should form the basis of the final presentation. Finalists must upload their final PowerPoint presentation at least 1 week prior to the Finals. Finalists must finance their own travel and accommodations. At least one representative from each team must be present to be eligible to win.




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